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Saturday, April 28, 2012

in Political Ads: Half Truths


We know a lot of out of state PAC is buying lots of ads in Wisconsin. Some of them seem cookie cutter types; same format just insert the person you’re against with appropriate data. And, much of the information is true, except that they way it is presented makes more of a lie than a truth.

Some examples: Walker claims in his ad that Wisconsin has added thousands of job under his administration. That is true for the first part of this year, but if you look at jobs since he took office there has been a net loss of 14,200 jobs making the state dead last of all the states.

Falk claims jobs grew at 11.3% during her 14 years; true. But the population growth was 21% therefore unemployment increased.

A Walker ad states that under Mayor Barnett Milwaukee has the worst job creation of any big city; true. What is not said is that Milwaukee rated 40th in unemployment of the 50 largest cities in 2010 but during his tenure Milwaukee’s unemployment rate went up less than the national average.

A Walker ad says that Falk raised property taxes every year, an 80% increase. That is true of tax revenues but not of tax rates.

A Walker ad says under Barnett has one of the worst graduation rates in the country.  True in 2008 when Milwaukee’s graduation rate was 42nd of 50 large districts. But during his term graduation rate improved greatly during his term.

Walker claims he wiped out a $3.6 billion deficit. But he uses two ways of determining figures: true if you use a cash accounting method but if you use the more accepted Generally Accepted Accounting Principles (GAAP) there is s 3 billion deficit during those years.

Walker claimed he balanced the budget without raising taxes. True but his budget included reduction to two tax credits which he does not consider tax increases but the state’s nonpartisan Legislative Fiscal Bureau does.


The upshot of all this is we voters just don’t trust the information we receive in political ads and for good reason. And this is just as true in other states besides Wisconsin.

4 comments:

  1. I would think that the Badger folk, whether pro or con Walker, would know by now exactly what his intentions are, who provides the funding, who will benefit and who will get hurt....no matter what his ads say. But, I wonder if the
    Badger folk know that just 17% of his financial support comes from Wisconsin?

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  2. Political advertising is expensive lying for the most part. The introduction of unlimited superPAC money will make the spread of disinformation much more thorough and comprehensive, and better able to drown out actual news and coverage of actual facts, which was the goal.

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    Replies
    1. It's expensive, but be careful about labelling political opinion you don't happen to agree with as "lying".

      The introduction of unlimited superPAC money makes the spread of information (note I do not use the subjective value judgement "misinformation") easier, of course. As it does increase free expression/speech. And that is always a good thing.

      "better able to drown out actual news and coverage of actual facts, which was the goal."

      Hate to break it to you, but the "actual news" and "actual facts" are no more and no less "misinformation" than the campaign ads you mention. The news organizations just hide it better. In any case, there is absolutely no danger of 'drowning out', as the number and diversity of news and media organizations only keeps growing.

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    2. I know you are big of free speech. But in the case of political ads this "free" speech cost money, of which the PACs have an abundance. Thus the richer are the freer in your thinking. Sounds like doublespeak to me.

      A lie is when you tell something that is untrue. The examples abound in political ads.

      Broadcast news does have a bias especially since Roone Aldridge took control of ABC news and said it will no longer be a loss leader but a profit making enterprise; so now news is sold to us. But to compare their bias with ads is understating the differences a lot.

      A current survey just reported that the media does more negative reporting of Obama than positive; which is in conflict with the cries from the right that the media is liberal biased.

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