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Tuesday, May 29, 2012

FCC Votes for Disclosure Rules for Political Ads


That sounds great does it not? Finally, at long last it will be revealed who is buying all the ads that run incessantly on TV. The PACs will be identified and the public will who is doing what and in what amounts. This is what ProPublica wrote May 29, 2012. A time for rejoicing yes?

Well perhaps not. Of course, the broadcasters are not exactly thrilled with the ruling causing them to name their great cash cows. So, they have sued to stop the rule. And even if their lawsuits fails the earliest the broadcasters would have to give out the data would be in three months – July. And then it could be delayed even further into the summer or the fall or longer yet.

Why will it take so long? There is a law called the Paper Reduction Act. There is a lot to deal with in describing what this act does but I won’t go into here. You can look it up if you are interested.

What we do know is that the lobbyists for the National Association of Broadcasters argued that the proposed FCC rule would run afoul the Paper Reduction Act. The upshot of all this is those with big money can slow down a process that is clearly in the public interest. This is not exactly something new but more than irksome at best. Information that would be helpful to voters may be blocked until it is of no use to them.

[The FCC is the Federal Communications Commission.]

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